This piece is part of my 2016–2026 archive migration. Some original formatting, content, and external links may be missing, changed, or not be optimized.
We Tend To Work Hardest When It Matters Most
People have conversations about the commercials the day after the Super Bowl because they were just that good.
Businesses buckle down to pour their best quality creative juices for one day of the year: Super Bowl Sunday – one of the highest-viewing televised events around the world.
I’ve seen a lot of legendary commercials outside of Super Bowl Sunday, but why is it that every single commercial for Super Bowl Sunday is 100x times better than your average commercial?
Because businesses know that Super Bowl Sunday is one of the most, if not the most, televised events in the world, they want to invest the big bucks to ensure they advertise their brand in the best light possible.
They put their best work forward to gain new buyers and continue reaching old ones.
But what about the other 364 days?
Humans Do The Same In Life
We tend to tap into our unlimited potential when it counts most.
Instead of constantly breaking barriers and investing strenuous effort to reach new heights, we invest stagnating mediocre efforts at best across the board unless we’re forced or motivated to invest more elevated effort.
But what if we gave it 150% every single damn day?
How different would our results look?
This content is for informational purposes only — not professional advice. Consult a qualified professional before making any major decisions.