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Empty promises car companies tell you
The final words of the commercial are: “The car that says everything.”
Throughout the commercial, the woman driving the car frequently smiles, appears happy, and stares at herself driving the car when a reflection makes itself available.
She even looks back at her car after she makes her way to the party.
One of the guys at the party stares at both her and her car with an approving look.
This is kind of the way everyone wants to feel after they buy a new car:
Happy
Envied
Stylish
Attractive
Successful
Appreciated/Praised
Let’s Break Down The Price Situation Of The Car
The starting price of the Toyota Crown Platinum (the model shown in the commercial) starts at $52,350.
That sounds like a steal, right?
The lowest monthly car payment on this car would sit at $595.24; this rate would require seven years on a 0% interest loan.
This car’s highest monthly car payments would sit at $1,660.72; this rate would require three years on a 12% interest loan.
See a complete list of rates: here.
You won’t pay anything less than $600 monthly on this car unless you make a downpayment.
Car Commercials Make A Lot Of Empty Promises
According to Toyota, you can get big smiles, approval, confidence, and attractiveness for only 50K.
Many car commercials advertise similar promises if you buy their car.
One of the primary reasons most people buy cars they can’t afford is how they perceive the car will make them feel and appear to others.
They skip the step that requires them to count the financial cost and burden it will add to their finances.
Sooner or later, the new car vibes, smell, and allure wear out their welcome after the first couple of payments come knocking at the door.
The new Toyota Crown Platinum is a beautiful car, but it’s not a prudent purchase if you are in debt, can’t afford the payment, don’t have multiple income streams, haven’t paid off your current car, are off track with your investment/savings goals, and don’t need a new car.
Before You Buy A New Car
First, ask yourself, do I need a new car right now?
Second, calculate your current debt load and expenses. Are you managing well or struggling with your current financial situation?
Third, based on your budget, how much car can you afford if you don’t pay cash for the car?
Fourth, do you have the cash on hand to purchase the car? If not, this car isn’t for you.
Never buy a car that places you in a negative net worth.
Buy only what you need and can afford to pay with cash.
Another thing, don’t use investments to pay for your new car. Why would you throw away appreciating assets for a depreciating asset?
Where Real Confidence Comes From
Absolute confidence comes within yourself. And having a healthy financial situation will only improve that confidence. You don’t need a new car to feel better about yourself or appear more attractive to other people.
This content is for informational purposes only — not professional advice. Consult a qualified professional before making any major decisions.